Of Davids & Goliaths & The Future of Estate Agents

Tuesday, February 25th, 2020

There’s a growing trend of enterprising luxury real estate agents with larger corporate agencies, venturing out on their own, and setting up with one or two partners or just going solo. So how exactly do the odds stack up between the independent or solo/ duo agent and the established larger corporate agencies?

Historically, the odds were stacked clearly in favour of the larger agencies - who had the brand, the marketing resources, the support infrastructure and the network outreach. But the last few years has seen several, somewhat disruptive changes that have impacted market dynamics and its key stakeholders, the home-owners, estate agents, and buyer-tenants. Changing consumer preference and behaviour underpins the shifting paradigm in the property market.

In response, the estate agents have begun re-aligning their structures and processes to the demands of modern times. Technology has significantly levelled the playing field between the large and the independent Agents, making individual talent and agility more important than ever before.
As resources become available on a tap, and marketing and sales converge in a digital, social media driven world, large corporate agencies are starting to look a lot like Goliath- big and powerful but slow to move. The independent agent is the David - small, but savvy and agile. With the right technology platform and support channels, they are ready to go forth and carve out their niche in the market.

It’s not a question of who will win, as perhaps there is place for both. Only one thing is certain!
The high ground shall belong to those who embrace the future by engaging the technology & tools that differentiate them and set themselves up to better serve the market. 

Vyomm’s agent platform is fast gaining traction with both - the Davids and the Goliaths. A game-changer in the industry, it provides a single integrated dashboard for Agents to do everything! Fully mobile enabled, equipped with novel tools & channels, it's a modern operating system that enables Agents to stand out and take the high ground in the marketplace.

Vyomm’s independent Agent package options include subscriptions to other portals and services, digital marketing, communications and social media outreach, and even an operating office space at 12 Hay hill, W1, a super-prime membership club.

Contact us to find out more at 

written by Utsav Goenka, on 2/25/2020.

Featured articles