The £1m+ postcode index

Tuesday, July 23rd, 2019

Where in England and Wales has seen the most prime sales so far this year and for the highest value?


Prime and super-prime property portal, Vyomm, has looked at where across England and Wales is home to the highest average house price and the largest number of transactions in the prime and super-prime markets so far this year.


Vyomm analysed data from the Land Registry to highlight the postcodes where the most prestigious home sales are taking place, what properties are selling for, and where has seen the most transactions between January and March this year...



Sale of the year?


Earlier this year, Ken Griffin, the billionaire US hedge fund manager, purchased 3 Carlton Gardens for £95m.

The Grade II listed Georgian building sits within sight of Buckingham Palace on the Mall and is thought to be most expensive property purchase in the UK since 2011!

However, with a £30m discount from the advertised price of £125m, the 152nd richest person in the world picked up a good deal on the house which is was bought off market.


The prime market overview


In the prime market, the best performing postcode where the average sold price is concerned is SO15 in Upper Shirley, Southampton, home to an average sold price of £7,265,000.



SO15 is closely followed by GU19 in Bagshot, Surrey, with an average sold price of £5,000,000.



WC2E in Covent Garden is home to the third-highest average sold price at £4,967,000, followed by TQ9 (£4,500,000) in Stoke Gabriel, Devon. WC2N neighbouring WC2E is ranks with the fifth highest sold price.


Prime property transactions have been building over the last year, with a 9% increase between £1m and £2m, a 5% uplift between £2m and £5m, and a notable 7% jump above £5m.


In terms of the best performing postcodes so far this year, SW11 in Battersea has seen the most market activity with 104 sales between £1m-£10m and an average sold price of £1,474,782.



SE1 in Southwark covering the Southbank has seen 103 transactions with an average sold price of £2,995,057. SW6 in Fulham ranks third with 94 transactions and an average sold price of £1,687,657.



NW3 in Hampstead (£2,228,573) and SW19 in Wimbledon (£1,835,958) complete the top 10 postcodes for most transactions in the prime market.


The super-prime market overview


Market conditions in the super-prime bracket remain more muted compared to the lower levels of the top end market, with NW8 in St John’s Wood home to the highest average sold price at (£26,00,000).


W1J in Mayfair (£34,328,158), W14 in Holland Park (£22,690,000) and E6 in East Ham are also home to an average sold price above £20,000,000. W9 in Maida Vale completes the top five prime postcodes with the highest average sold prices so far in 2019.


NG20 in Mansfield, Derbyshire and KT13 in Weybridge, Surrey are the only other areas of England and Wales outside of London to see any market activity so far in 2019, with average sold prices of £15,696,793 and £11,500,000 respectively.



See all of the super-prime property transactions and sold prices by clicking our interactive map.


W1J in Mayfair is also home to the largest number of transactions so far this year with three sales, joined by W8 in Kensington. NW8 not only tops the table for sold prices but ranks third for transactions with two sales, along with W14 in Holland Park, W11 in Notting Hill.


Founder of Vyomm, Utsav Goenka, commented:

“While the super-prime market remains one driven by quality rather than quantity, there has been a number of notable transactions so far this year which suggests the tide is starting to turn and buyer demand is returning to the very top level of the market – particularly in London.

In addition to this, we are certainly seeing a return to form in the lower levels of the prime property market, with double-digit transaction levels being registered in over 100 postcode areas between the £1m and £10m threshold.

Although the ongoing uncertainty surrounding Brexit may be dampening regular buyer appetite, there are many foreign buyers in particular who recognise that the market has seen the bottom and now is the time to secure a very good deal before prices see further growth.

This realisation has been led by a weaker pound compared to the dollar and euro which has made investment far more attractive, coupled with the potential reversal of previous stamp duty changes that drove up cost and deterred many from buying. These original changes to stamp duty tax had a far greater impact than Brexit has had to date, and so a return to previous thresholds will bring a notable increase in demand and price growth in the prime and super-prime markets especially.

Yes, we are yet to see a return to previous form, but this return is certainly now within arm’s reach and with heightened levels of buyer demand, it’s a matter of when not if.”


About Utsav Goenka


Utsav graduated from Regents Business University and spent a couple of years in business development for an Ed-tech start-up. Having been exposed to Real Estate, Property Development since a young age, and having been deeply passionate about technology and how it helps transform lives and industries, he founded Vyomm.


About Vyomm


Recently launched in Prime Central London, Vyomm is the next generation property portal for prime and super prime off-market homes.


London’s Leading Estate Agents are now using Vyomm’s Property Showcases and magic links to “ discreetly “ share and engage with their clients.


“Our mission is to empower the best agents with the best technology and resources so that buyers and sellers can have a seamless and more rewarding experience in their property transactions . “ says Utsav Goenka, Founder of Vyomm. “ It has taken us over 4 years of intense development and refinement to build the platform and we are really happy to see our agents already start to benefit.“


Highest average sold price in the prime market



Highest number of transactions in the prime market



Highest average sold price in the super-prime market



Highest average sold price in the super-prime market outside of London



Highest number of transactions in the superprime market


written by Utsav Goenka, on 2019-7-23.

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