South Bank is one of London's most visited and beautiful areas, for those who live here and tourists seeking the true London experience. This beloved promenade of London runs from Westminster Bridge to the west, along the southern bank of the river Thames, and through Bankside to London Bridge in the east. This magnificent stretch of the river includes some of the city’s most recognisable landmarks and artistic institutions, the so-called string of cultural pearls. From the Sea Life London Aquarium to Tate Modern and Shakespeare’s Globe theatre facing the City, South Bank has emerged in recent years as a pop-culture favourite and a force in defining London trends. Even though it seems as if almost everyone has an opinion on South Bank's cultural cache, the residents prefer not to overthink it. Instead, you will find them to be a refreshingly carefree community whose motto is "do your own thing" and don't forget to have a good time along the way.